The usual assortment of "a lawyer, an accountant, the mayor and so on were recruited to the throng, along with some of Paul's radio chums. They believed passionately that radio was more a way of life, and only radio people would understand that and so make it a success.
Among the radio people that Paul brought in were former BBC presenter Barry Robinson, (now the Chairman of Greater Driffield Radio) former ILR MD Toby Horton of Radio Tees and INBC plus Tim Jackson who was previously a director of Radio 270 and other stations.
The original company name was chosen to be the station's name, Yorkshire Coast Radio and it launched in November 1993. By then the original shareholders had merged the company with Minster FM, the ILR station in York. YCR became effectively a subsidiary of Minster FM, with a lot of 'back office' work carried on at the York base, but with a totally independent board of directors, which by then included Tom Pindar as chairman.
Paul remained on the board as a director until 2002 when pressure of other radio work internationally forced him to resign.
The Minster Group shareholders sold Yorkshire Coast Radio to the GWR Group, who in turn sold it to the UK Radio Developments network. The station continues to broadcast to the Scarborough, Whitby and Bridlington areas today using the original network of three FM transmitters at Olivers Mount in Scarborough, at the IBA transmitter station on the southern edge of Whitby and at the Buckton Barn PMR site, high above Bridlington.
The original board of Yorkshire Coast Radio
Wilf Proudfoot, Toby Horton, Ian Proudfoot, Geoff Winn,
Barry Robinson and Paul Rusling (seated at front)
Paul's son Ben Rusling with Yorkshire Coast Radio's
first Station Manager, the late Jerry Scott
Paul's son Ben Rusling with YCR's
first Station Manager Jerry Scott
The original board of Yorkshire Coast Radio
-Wilf Proudfoot, Toby Horton, Ian Proudfoot, Geoff Winn, Barry Robinson and Paul Rusling (seated at front)
