In the 1960s Paul's interest in radio had been fired by Radio 270 and he was greatly encouraged by the stations's MD Wilf Proudfoot. It was Wilf who encourged Paul to progress "beyond disc jockeying" and start using his engineering skills and licensing experience, and become involved in broadcast management.
Although by now working internationally in several countries, especially in eastern Europe, Paul was persuaded to set up a project to apply for a radio station for the Scarborough area. Paul and Anne formed the company Yorkshire Coast Radio Ltd.
When the Radio Authority announced that they would make a licence available for the Scarborough area, Paul and Wilf began recruiting a team to bid for it.
The usual assortment of "a lawyer, an accountant, a Mayor and so on were recruited to the throng, along with some of Paul's radio chums. They believed passionately that radio was more a way of life, and only radio people would understand that and so make it a success.
Among the radio people that Paul brought in were former BBC presenter Barry Robinson, former ILR MD Toby Horton of Radio Tees and INBC and Tim Jackson who was previously a director of Radio 270 and other stations.
The original company name was chosen to be the station's name, Yorkshire Coast Radio and it launched in November 1993. By then the original shareholders had merged the company with Minster FM, the ILR station in York. YCR became effectively a subsidiary oir Minster, but with a totally independent board of directors, which by then included Tom Pindar as chairman.
Paul remained on the board as a director until 2002 when pressure of other radio work internationally forced him to resign.
The Minster Group shareholders soild Yorkshire Coast Radio to the GWR Group, who in turn sold it to the UK Radio Developments network. The station continues to broadcast to the Scarborough, Whitby and Bridlington areas today using three FM transmitters.
The original board of Yorkshire Coast Radio
-Wilf Proudfoot, Toby Horton, Ian Proudfoot, Geoff Winn, Barry Robinson
and Paul Rusling (seated at front)
Paul's son Ben Rusling with Station Manager Jerry Scott